What We Have Learnt From “The Selfie Shootout”

What We Have Learnt From “The Selfie Shootout”

The trend of the selfie seems to be sticking around.

Take a look back at the 2013 Turkish Airlines “Kobe vs. Messi: The Selfie Shootout” commercial, a glimpse of the amazing background photos we can take around the world, with our face in as well, of course…

With this commercial winning “YouTube Ad of the Decade”, it not only shows how small our world has become through social media, but also how the selfie trend is not going away any time soon.

Apps that have an emphasis on being able to send pictures to friends, especially selfies, are key contenders daily in the app charts, with Snapchat, the leader of these apps, the third most popular social media channel for millenials.

The selfie movement has only continued to grow since “The Selfie Shootout” commercial and it is now a part of many brand campaigns and social media marketing, especially among charities, as well as a way of people communicating.

There are ways of communication that we never thought would happen, and they have. The interaction between Kobe Bryant and Lionel Messi shows how communication has changed in the last decade, and it makes us think…

What will change next?