Instagram is becoming one of the fastest growing social media platforms in the world having reached over 300million monthly users* and now they are hoping to grow their audience further with Layout. Expected to become much more successful than Hyperlapse – Instagram’s video counterpart which was released last year – Layout app from the company has one mission, to make the transition from beautifully, filtered collage to a brand’s Instagram audience as seamless as possible.
Since Instagram launched their sponsored posts feature, more and more brands have been taking to the platform to advertise their brand in the world of filters. Layout app takes all the hard work away from you by simply offering a number of different templates and helping arrange your collage in the best way possible – all you need to do is provide the images.
Brands can tell their followers a story in one photo
Today’s National Puppy Day so of course, we’re going to celebrate all the canine members of the #MBfamily with a selection of photos sent to us over the weekend of pampered pooches in their human’s Mercedes-Benz. And if we missed your four-legged friend, share a photo on Instagram using the hashtag #MBfamily. #Mercedes #Benz #LayoutFromInstagram #Layout #NationalPuppyDay #InstaPuppy #DogsOfInstagram #PupsOfInstagram #InstaDog #BostonTerrier #instacar #carsofinstagram #germancars #luxury @Instagram
A photo posted by Victoria’s Secret (@victoriassecret) on
A chance to be more creative
Everyone’s a photographer on Instagram, it can make the worst photo look professional, but this is about taking that one shot to the next level.
The channel has never been about the copy, unlike Twitter, it is all about what catches the eye – and layout only helps with that “wow factor”.
Spring’s prettiest styles all start with a sketch: Inspired by beautiful blooms, sketched to perfection and brought to life so you can stand out in this season’s must-have dress. // #design #sketch #florals #dressobsessed #dresses #watercolor #layout
A photo posted by Abercrombie & Fitch (@abercrombie) on
The stages of complete highlighting and contouring! It’s important to understand where to place the lights and darks in order to bring out your favorite facial features and define them while minimizing your not-so-favorite areas. You can choose to go with a softer approach for a natural subtle look, or go heavy like this for a high-glam version, it’s all up to your preference and what’s suited for the occasion! Isn’t the magic of contour just mind-blowingly amazing?! I’d love to see your contouring ‘war paint’, tag pics with #ContouringMagic so we can all see! xo ~ @DressYourFace #SephoraTakeover #layout
Is this the most revolutionary app that Instagram could have created?
No, people have been using collage apps for months. Their audience were asking for this app and Instagram delivered. So although it hasn’t revolutionised the channel it will certainly make a difference to how brands put out their content.
Not every post from a brand from now on will be a collage, there aren’t that many stories to tell, but when the opportunity arises why tell a story in four posts when you have the opportunity to produce the perfect narrative in one.
*results from December 2014
By Mary Varney