Growth Capital: A football-loving duo using the fans’ voice on the beautiful game

Growth Capital: A football-loving duo using the fans’ voice on the beautiful game

Managing Directors, Sarah Groarke and Niall Coen, caught up with the Evening Standard this week to talk about Snack Media.

“It was sheer drive and stubbornness that got us through,” she says.

This stubbornness has seen the fledgling firm build a network of 160 football fansites — including FootballFanCast.com and sites for Liverpool and Manchester United.

It has also built former England Spurs star Glenn Hoddle’s site ZapSportz and partnered with 5Mag, Rio Ferdinand’s site and magazine venture. In total, it represents more than 200 sites in the ad market, selling off the back of 20 million unique users a month.

After originally encouraging fans to create their own podcasts, its activities have evolved and it has received backing from ad king Chris Ingram on the way.

Snack moved quickly to take advantage of fans second screening — using their mobiles and tablets while watching telly — during games.

Its idea is to tap into the captive audience by offering interesting pictures, videos and competitions from its clients during the match as well as handling corporate Twitter accounts.”

The full article from the Evening Standard can be found here:

http://www.standard.co.uk/business/markets/growth-capital-a-footballloving-duo-using-the-fans-voice-on-the-beautiful-game-10189516.html