April Fools is a prime-time for marketers to take to social media and post their best hoaxes to their following. Here are some of the best from Twitter this year:
Sport and fitness apparel company, Reebok, that is known throughout the world. On April 1st, the company announced a new spoof fragrance called “Swet”.
Introducing swet, a new fragrance from Reebok. Smell as hard as you work. #smelllikeswet#reebokswethttps://t.co/fMbVkIhTj0
— Reebok (@Reebok) April 1, 2015
Hulu is an online video service that allows viewers to watch their favorite TV shows and movies on line. The popular streaming site decided to prank the world with a Hulu Pets edition which would be Hulu for strictly pets.
Go from Paws to Play with our premium purr-gramming for furry friends. We present #HuluPets: http://t.co/AYWfzcmPN6. pic.twitter.com/gopTtjYx7L
— hulu (@hulu) April 1, 2015
Oreo cookies decided to join the fun on April 1st. Instead of the much loved doubled stuffed Oreo, the company announced a double crunch Oreo.
From the makers of Double Stuf we proudly present: Double Crunch. pic.twitter.com/CcO8M8ITY2
— Oreo Cookie (@Oreo) April 1, 2015
Hooters, known for its beer, wings, and women decided to participate on April Fool’s Day. This prank was the release of a male equivalent called Roosters and caused much excitement among the female community.
32 years ago we brought the world our iconic Hooters Girl. Today, the Roosters Boy era begins! http://t.co/iIzGZkOwdspic.twitter.com/nKC9Is5HPX
— Hooters (@Hooters) April 1, 2015
Blue Moon is a renowned beer that is enjoyed by many with an orange slice. The Blue Moon Brewing Company decided to spoof the world with a beer infused with oranges. It sounds delicious but unfortunately not true.
We worked with renowned fruiticulturists to invent the world’s first beer infused oranges. #BrewingBreakthroughpic.twitter.com/ibR5edJA6U
— Blue Moon Brewing Co (@BlueMoonBrewCo) April 1, 2015
Samsung released a new phone on April 1st called the Blade Edge. This phone is so thin that it may act as a knife if you ever find yourself lacking a knife.
Samsung Galaxy BLADE edge is the world’s first smartknife http://t.co/49nFotk2Vxpic.twitter.com/qwasRUD1Ia
— Mashable (@mashable) April 1, 2015
Popular taxi service, Uber decided to release a new feature for their app in Thailand on April fool’s Day. Uber released Uberboat which allows customers to travel in style by boat to their destinations.
Remember last Tuesday’s flood? Uber is here to paddle you out in a pinch! http://t.co/RkIAepgMpSpic.twitter.com/OFA1NvKRdN
— Uber Bangkok (@Uber_Bangkok) April 1, 2015
Google joined the fun as well on April 1st by augmenting their home screen. Everything at first glance was in reverse including the words and search browser. This would have caused much frustration amongst users but the joke did not go further than the home screen.
Nice way to introduce. Google & April 1 joke. Google Launches Reverse/Backwards Google Search At http://com.googl… http://t.co/KN1EWgsRtP
— Shashi Bellamkonda (@shashib) April 2, 2015
Unfortunately not all of the April Fools Jokes were a success:
Introducing Gluten-Free Skype. It’s a new way…Eh forget it. #AprilFools #NotDoingItThisYear pic.twitter.com/OMr0eQ2Ux1
— Skype (@Skype) April 1, 2015
Microsoft Australia deleted its Surface Watch April Fools’ Day tweet. Probably a good thing. pic.twitter.com/T9KAtDOf4N
— Tom Warren (@tomwarren) April 1, 2015
