Snack Social Summary-Brands celebrate St. Patrick’s Day, mass sale of tweets, and #GiveBenAJob

Snack Social Summary-Brands celebrate St. Patrick’s Day, mass sale of tweets, and #GiveBenAJob

Brands celebrated St Patrick’s Day

It has been a big week for brands, starting with St Patrick’s day (and then the lunar eclipse). Just as we took to the streets with our pints of Guinness, the big brands took to social media to celebrate:

Twitter plans mass sale of user tweets to help brands use customer profiles

Twitter made $70m last year by selling tweets to marketers and now they are planning the mass sale of user tweets to help brands build customer profiles. This data can give marketers a different insight into their customers, the ability understand people in a different context, Chris Moody, Twitter Data Strategy Chief, explained to the Guardian.

MPS are failing to engage voters on social media

With the General Election just around the corner, MPs are doing everything their power to get voters on their side. We learnt during the Scottish Referendum that social media can be a very powerful tool in politics, but according to the infographic below engagement levels are low:

labour

#GiveBenAJob

A step-mother turned to Twitter to help her step son, who has Downs Syndrome, get a long-term paid position, with the tweet being picked up by celebrities and retweeted hundred of times. This is not the first time Twitter has been used to help the ordinary person with hashtags such as #GiveGregTheHoliday after a boss accidentally forwarded a holiday request to all employees.

Brands get behind the Lunar Eclipse

For most of us in the UK, cloud hindered our view of the lunar eclipse meaning that we had to take to searching #eclipse2015 for some of the best photos, and with that we discovered some brand reactions to the event. Here are some of the most engaging posts: