Brands celebrated St Patrick’s Day
It has been a big week for brands, starting with St Patrick’s day (and then the lunar eclipse). Just as we took to the streets with our pints of Guinness, the big brands took to social media to celebrate:
Look, we’ve turned a lovely shade of emerald green in celebration of #StPatricksDay… #GoGreen4PatricksDay pic.twitter.com/PnEkp5dZ6i
— The London Eye (@TheLondonEye) March 17, 2015
Your morning just got luckier. #StPatricksDay pic.twitter.com/o7KJUgL5gA
— Nutella (@NutellaUSA) March 17, 2015
We hope our four-leaf clover brings you some #GeekLuck & techie gold today! #HappyStPatricksDay pic.twitter.com/V7HEyB5dWh
— Cisco Security (@CiscoSecurity) March 17, 2015
Twitter plans mass sale of user tweets to help brands use customer profiles
Twitter made $70m last year by selling tweets to marketers and now they are planning the mass sale of user tweets to help brands build customer profiles. This data can give marketers a different insight into their customers, the ability understand people in a different context, Chris Moody, Twitter Data Strategy Chief, explained to the Guardian.
. @Twitter plans mass sale of user tweets to help brands build customer profiles http://t.co/eU0XL5ITYP pic.twitter.com/xQpZxxBsWt
— The Drum (@TheDrum) March 19, 2015
MPS are failing to engage voters on social media
With the General Election just around the corner, MPs are doing everything their power to get voters on their side. We learnt during the Scottish Referendum that social media can be a very powerful tool in politics, but according to the infographic below engagement levels are low:
#GiveBenAJob
A step-mother turned to Twitter to help her step son, who has Downs Syndrome, get a long-term paid position, with the tweet being picked up by celebrities and retweeted hundred of times. This is not the first time Twitter has been used to help the ordinary person with hashtags such as #GiveGregTheHoliday after a boss accidentally forwarded a holiday request to all employees.
#GiveBenAJob helps man with Down syndrome finally find employment: http://t.co/TJktabfEPF pic.twitter.com/HM0gaAQHWa
— Mashable (@mashable) March 19, 2015
Brands get behind the Lunar Eclipse
For most of us in the UK, cloud hindered our view of the lunar eclipse meaning that we had to take to searching #eclipse2015 for some of the best photos, and with that we discovered some brand reactions to the event. Here are some of the most engaging posts:
For anyone that missed the #eclipse earlier… #eclipse2015 #irnbru #getsyouthrough https://t.co/mZhIubbEpb
— IRN-BRU (@irnbru) March 20, 2015
Protect YO! eyes this morning. #eclipse2015 pic.twitter.com/0ZKBNXkLWC
— YO! Sushi (@YOSushi) March 20, 2015
Amazing view of @TheSunNewspaper and the #OreoEclipse out my office window right now! pic.twitter.com/LsS8RX4dDo
— Jerry Daykin (@jdaykin) March 20, 2015