Facebook changes the way brands can target their audience

Facebook changes the way brands can target their audience

Introducing topic data

Facebook have recently introduced topic data to page owners as a way of showing marketers what their audience is saying on different events such as brands, activities and subjects. This has the potential to be extremely beneficial to businesses, as it allows them to change and adapt to what their audience are saying.

DataSift partnership

To put this campaign into motion, Facebook partnered with a data industry leader: DataSift. Using their technology, Facebook users now have the ability to see what their audience is saying with a more trustworthy method, instead of the previous third party tools which were often incorrect and unreliable. This has made it more effective for Facebook users to gain a further insight into ad targeting, which is a huge part of any marketer’s Facebook page. Although this topic data cannot be used to target ads directly, it can still be a way of analysing who and where to target.

Additionally…

Not only will the user be able to see what their audience is saying about other aspects, such as other brands, but they will be able to see what their audience is saying about them.  This tool continues to makes it even easier for brands to use social listening as a benefit for an entire brand and not only their Facebook strategy.