WhatsApp’s latest user numbers exceed 600 million a month
Nowadays, the vast majority of us use WhatsApp to instant message friends, family and even our line managers at work.
According to the latest usage stats revealed by CEO and founder of the app, Jan Koum, as many as 700 million people are actively making use of their instant messaging service each month, exceeding the total of 600 million that was reported at the end of August last year
Facebook: 1.35 billion users WhatsApp: 700 million Messenger: 500 million Instagram: 300 million *Mark Zuckerberg owns all four
— Eli (@EliLanger) January 6, 2015
#JeSuisCharlie campaign gains over 100,000 mentions on Twitter
Recorded in the immediate aftermath of the recent terror attack on French magazine Charlie Hebdo on Wednesday, victims have instantaneously received the support of Twitter users from around the globe who’ve come together to mention the hashtag #JeSuisCharlie over 105,000 times in the immediate hours after the atrocities.
The pen is mightier than the sword. #JeSuisCharlie
— Piers Morgan (@piersmorgan) January 7, 2015
Facebook news feed videos more commonplace than ever before
Facebook have recently revealed that the amount of videos appearing in news feeds on the platform rose dramatically in 2014, appearing 3.6 times more than in 2013.
It appears that video is engaging Facebook users more than ever before with the number of personal video posts per person having also increased by a rate of 75 per cent worldwide.
Multi-screening to take off in 2015
While most digital agencies will of course believe their content is extraordinary, building momentum online can sometimes prove a stumbling block.
One way in which agencies can rise above the competition in 2015 seems to be offering information-rich second screen experiences, well that is according to We Are Social’s Regional Managing Partner (Asia), Simon Kemp.
American football to embrace fresh produce brand for the first time
February 1st will mark a revolutionary day for American fresh produce brand Avocados from Mexico who will officially become the first organisation of its kind to have an advertisement aired during an American football fixture.
The details behind the ad itself are top secret but we have been informed that it will last for a period of 30 seconds during one of the United States’ best loved sports.
Avocados from Mexico will also be putting concerted social media efforts into their brand which is positioning itself as “always in season” to complement the football theme.