Digital rivals television in this year’s Christmas ads
40% of mums watch their favourite ads online compared to 14% on TV, with John Lewis still currently the number one rated Christmas advert.
Digital beats TV for Christmas for ad viewing. 40% of mums watch ads online first v 14% for TV says @TheDrum http://t.co/hSY6c4Z5nT
— Claremont Comms (@Claremontcomms) November 14, 2014
Sainsbury’s advert is met with a mixture of controversy and awe as it received 4.5million YouTube views in a day
Sainsbury’s recently released their Christmas advert, here is a look at what they have to offer.
NBA popularity shown through Social Media
The NBA has been driving its popularity worldwide through social media. It now has over 700 million likes and followers over its mix of team, league and player accounts. The tweet below emphasises how popular its content is.
27pts, 11rbs, 3blks & the @ChicagoBulls win for @PauGasol, @NBAcom's #NightlyNotable: http://t.co/MME83eg6qm pic.twitter.com/ysufjMYvUt
— NBA (@NBA) November 14, 2014
Social sharing speed has doubled in the last year
The speed of sharing has almost doubled in the last year, with 42% of shares happening in the first 3 days.
The speed of #social #video sharing has nearly doubled in 12 months http://t.co/9x8F66j5H7 pic.twitter.com/zowlTfQyU5
— Mediaraft (@MediaraftUK) May 21, 2014
80% of videos are shared by 17.9% of super-sharers
The Geography of Sharing Report was commissioned to identify key sharing trends around the world – a number of interesting stats are shown in the report. Follow this link to find out more: http://t.co/ropok5vuot
Over 80% of #video is shared on #social #media by a mere 17.9% of 'super-sharers' @unrulyco http://t.co/9KSX3tYIBy
— The Drum (@TheDrum) November 14, 2014
