Snack Media’s flagship website FootballFanCast.com has achieved further media coverage this month as the football site has launched an advertising campaign on leading national radio station Absolute Radio.
As part of FootballFanCast.com’s emerging partnership with Absolute Radio, the site that attracts in excess of one million unique visitors every month will have its radio ad heard by thousands of listeners across the country.
The heavyweight campaign is focused around Absolute Radio’s five-and-a-half hours of football coverage on a Saturday afternoon, while also being aired throughout the rest of the station’s schedule.
The campaign is running in the two weeks up until the conclusion of the 2013 January Transfer Window, which is one of the busiest days of the football calendar and will see many high-profile transfers take place.
The ad is based around FootballFanCast.com providing real opinions; from what you eat at the stadium at half-time and your take on the debate between terracing and seating, to who you would select as the best player in the world.
Sarah Groarke, Managing Director of Snack Media, describes the advertising campaign on Absolute Radio as the “perfect opportunity to increase the awareness of FootballFanCast.com amongst football supporters in the UK.”
The campaign is part of the deal that saw Absolute Radio’s Rock ‘N’ Roll Football show, which is fronted by former Arsenal striker Ian Wright, feature on concourse TVs in football stadia up and down the country.
You can keep up to date with all the latest football transfer rumours at FootballFanCast.com and hear the website’s radio ad on Absolute Radio up until Thursday 31st January.