Snack Media are thrilled to announce that they have teamed up with UK radio network Absolute Radio to connect fans at 16 football stadiums in the UK via Twitter in order to promote the station’s ‘Rock ‘n’ Roll Football’ campaign.
Making use of jumbo screens and TV networks as provided by sister agency and sports marketing group – Sports Revolution, football fans are invited to tweet ex-Arsenal and England hero Ian Wright who fronts a live Premier League debate show on Saturday evening’s with selected tweets appearing live in-stadia on concourses nationwide.
Using the Twitter hashtag #tellwrighty, fans can get in contact with the ex-professional direct with some views being debated upon live on air, making for a streamlined service which shares our key principles of fan engagement and optimised interaction.
The deal will also see ‘Rock ‘n’ Roll Football’ promoting our stellar football opinions webzine FootballFanCast.com in return for media space throughout the in-stadia advertising inventory.
Sarah Groarke who has been co-ordinating the project said “Like FootballFancast.com, Rock ‘n’ Roll Football is all about real fans and real opinions. It is the perfect fit for a ground-breaking new partnership, creating a new way for fans to voice their views from the heart of the action.”
Group commercial director at Sports Revolution, Vange Kourentis said “We continue to invest and develop in stadia technology that allows fans to interact with the event and bring brands closer to those conversations.’
Brand marketing manager at Absolute Radio, Laura Tannenbaum added “We are excited to be the first brand in the UK to reach our audience in football stadia via Twitter. We have a track record of media innovation, finding exciting new ways to connect with our listeners and where better to engage football fans with our football show than directly in the grounds themselves.”
To read more about this deal, take a look at the following links below.
http://www.sportindustry.biz/news/view/11742/sports-revolution-%26-absolute-radio-team-up
