The London-based player agency and sports management company turned to Snack Media to design, build and write the content for Emimel.com, which is due to be launched later this summer.
Following extensive consultations, Snack’s web development team incorporated Emimel’s corporate branding into mock-ups for the homepage, about us, staff bios and contact us pages as part of the design process, while the build involved MySQL database creation and the installation of a WordPress CMS.
Meanwhile, the editorial team initiated comprehensive SEO and keyword research ahead of writing the on-page copy, which incorporated interviews with members of staff and testimonials from footballers Leroy Lita and Richard Keogh; both Emimel clients.
Charlie Gilbert, who heads Snack Media’s content division, said the project encapsulated the agency’s breadth of talents.
“The Emimel project really showcases our range of expertise, bringing together our creative, technical and editorial know-how to design, write and build a corporate website from scratch,” he commented.
“There are still a few minor tweaks to be made, but we’re really looking forward to the finished product.”