Europcar Arsenal

Europcar Arsenal

The Challenge.

Activate Europcar’s sponsorship of Arsenal Football Club with a multi-platform digital media campaign, raising brand awareness and consumer engagement to reflect leading market position.

The Campaign.

  • Always-on editorial, social and live strategy driven across the Snack Media network
  • Sponsorship of the world’s largest Arsenal forum: Arsenal-mania.com
  • Season-long branded live blog campaign across key matches with the production of real-time, branded content
  • Daily management of @EuropcarSport leveraging authentic conversation with fans
  • Display campaign (traditional and native) across the Snack network
  • Sponsored editorial programme
  • Bespoke digital build of Fan Of The Season Competition Hub

The Results.

Social exposure: 464m
Engagement minutes on branded live match centre: 13m
Display impressions: 50m
Fan Of The Season entries: 2900+
Opt-in for future client comms: 36%

Finalist – Best Brand Activation In Football award