Content marketing is an efficient, low-cost method of building awareness for your company. A content marketing agency, such as Snack Media, can help you develop an effective, bespoke content marketing strategy that delivers measurable results.
At Snack Media, we believe it’s time to move beyond the old adage ‘content is king’ – we need to face the fact that, as marketers, what we should be saying is ‘content [that delivers measurable results] is king’ – OK, not quite so catchy, but the whole point of content marketing is to have a quantifiable positive impact on a business.
This point was hammered home with the arrival of Google’s Panda update; gone are the days when churning out hundreds of articles was sufficient – you now need a specific content marketing strategy in order to achieve a good return on your investment.
As a UK content marketing agency, this is where we excel: delivering creative content solutions that yield significant results.
Why is it important to have a content marketing strategy?
A good content marketing strategy will drive traffic to your website, increase the time visitors spend there and ultimately build lasting brand loyalty.
Marketing is meaningless without relevant, informative, engaging content. As a leading content marketing agency, what we deliver to our clients is content that will make people stop, think and behave differently.
This is essential as consumers now have the power to ignore any marketing material that does not interest them. The age of interruptive marketing is over – we are living in an opt-in culture, therefore creating interesting stories that engage people is of fundamental importance.
Pieces of the puzzle: what is content marketing?
Content is at the heart of SEO and social media marketing; content fuels customer engagement; content is the primary channel through which you communicate with potential customers and clients.
Your content marketing strategy should, therefore, encompass all aspects of your brand. However, it can feel like you’re shooting in the dark when it comes to the details and implementation; this is where a good UK content marketing agency can help.
As one of the UK’s leading content marketing agencies, Snack Media is able to provide the full spectrum of content solutions: from travel features and sports articles through to industry-specific news articles and business white papers.
Most importantly, though, we have the knowledge, experience and capabilities to coordinate content across all social media platforms, in addition to more traditional channels such as email newsletters, company websites and print media.
This is the key piece of the puzzle: content marketing should always have a clear identifiable strategy. We don’t just deliver content, we create custom-engineered content marketing strategies, which involve synchronised management across multiple channels. This includes articles, video, advertorials, social media, print and online newsletters, websites, webcasts, product descriptions, podcasts, and much more.
By having a strategy in place, we are able to measure the effects our content is having, count the ripples each element is making and where necessary adapt, refine and pursue innovative, uncharted avenues.
Want to find out more? Contact us and we’ll be happy to discuss your requirements.