As businesses and industries begin to develop new trends and marketing styles, there is always an idea that has the potential to stick around. One of the newest developments has been the use of Snapchat and live streaming to market businesses. Consumers are always wanting that extra sneak peek into companies and this style of promotion is geared directly towards this.
The social media strategy that exists in most companies today didn’t exist 5 years ago. With industries now having more competition than ever before, businesses are constantly trying to find new ways to one-up rivals. With Snapchat and live stream now finding space in businesses, companies are trying their best to reach current and potential consumers.
Businesses from garage start-ups to multi-billion dollar corporations have all begun to incorporate Snapchat and live streaming into their corporate models. One of the reasons for doing so is it is free to use. 82% of businesses fail in the first five years due to cash flow problems. When marketing as a profitable yet not existent expense, why wouldn’t you want to use it?
Another reason that businesses have changed platforms for marketing is that Snapchat is one of the fastest growing social networks. With 100 million daily active users and over 1 billion views on Snapchat stories, this social media app is becoming a daily occurrence in many users lives. For most, it’s the first thing that they check in the morning. Snapchats demographic falls into 50:50 male to female, users of this platform spend 20 – 30 minutes on the app daily.
Snapchat also allows consumers to feel as if they are involved in the development of the company. These platforms give them an insight into what truly goes on behind the curtain. Whether it is new product development or employees dancing in the office, consumers love receiving teasers and seeing what is going on. Live streaming Q&A’s has also helped companies form relationships with consumers because it allows for engagement with the brand. Along with that, customers can see if the company is truly authentic when it comes to face-to-face interaction. Companies that are personable see more success on various social media platforms.
Along with Snapchat, live streaming has become a large cog in the social media strategy system. A company that has executed this well has been Apple. When Apple has a new unveiling ceremony, there is almost always a way that consumers can watch the live stream, so they feel part of the crowd for a keynote speech.
Snapchat and live streams are now heavily involved with the way companies market to consumers. With the technology industry only growing, it is easy to tell that these additions to the social media strategy won’t be going away anytime soon. If you’re a business owner and you haven’t considered a new social media strategy, it is something to seriously contemplate going forward with all the recent developments.