Snack Social Summary #137

Snack Social Summary #137

This week Arsenal announced the signing of defender Sead Kolasinac in a deal many knew were coming. Throughout the season the club has experienced the lows and highs of social media as a resulting consequence of playing form. Instead of sending the #WelcomeKolasinac tweet, they came up with a creative way of declaring the news through a cryptic quiz. The announcement was made through the first names of nine signings made under Wenger. Kolasinac was the tenth spoken of within. After creating a buzz, the social media team followed this up with the traditional post as well as a video from the man himself.

This week Snack Media’s Partner Network Manager, James Murphy, wrote about the growth and opportunities provided by joining our network. Snack Media has seen significant development over the years resulting in us now running over 300 sites. We offer a platform for writers to share their views and opinions. Our network reaches over 20 million people each month. With our support and experience in revenue generation, use of data and fan engagement tools, why not see what we can do for you?

Live streaming is one of the biggest innovations over the last year with companies, sponsors, broadcasters, the public and sports teams all using this option to connect with their followers. Facebook’s aim is to make all aspects accessible to everyone, creating a global community. With this in mind, Facebook is bringing closed captions to broadcasts to make them more accessible to all, helping those who are deaf or hard of hearing. Captions are already possible to add on videos that are not live, however, with the use of Facebook’s speech recognition service, creators can generate closed captions on all real-time communications.

The Triathlon Series has seen significant growth, with competitor participation rising year-on-year. It has gone from an extreme sport for a small minority to a mainstream endurance sport over the last ten years. Due to the price of competitive equipment and merchandise, sponsors gravitate towards the activity in the hopes of gaining significant exposure through kit and apparatus. With growth comes more content online and broadcasted on TV making it an attractive prospect.

Snap Inc. has launched Snapchat Spectacles in Europe. After previously only being available online in the US, these technological innovations are now available for purchase via a dedicated website, Spectacles.com, or from Snapbots landing in several cities across the continent over the coming weeks. Snap Inc. spectacles are in demand, their latest move makes them available to users in Austria, Belgium, Denmark, Finland, France, Germany, Ireland, Italy, the Netherlands, Norway, Spain, Sweden, Switzerland and the U.K.