Snack Social Summary #136

Snack Social Summary #136

Europe’s biggest clubs have millions of fans worldwide that follow them on social media, and now (man united) they’re turning to the online commercialisation of this audience. Manchester United launched a subscription-based service called MUTV, which gives fans access to on-demand content and live streams. Clubs can use this specific type of online marketing platform to bring in major income.

Snap Inc., the parent company of Snapchat, purchased a drone maker company, Ctrl Me Robotics, for just shy of one million dollars. It’s not news that Snap has been looking into drone technology as it was reported two months ago they were looking into building a drone to provide new technology innovations.

In order to gain website retention, football bloggers need to distance themselves from click-bait and turn towards providing readers with quality editorials that separate themselves from others in the industry. Going the extra mile by including videos, and infographics provide site viewers with more depth which results in an increased site audience.

BT Sport looks to make broadcasting history this Saturday as Real Madrid takes on Juventus in the UEFA Champions League final in Cardiff. Anybody can watch the match for free thanks to BT Sport’s live stream on their website, their app, YouTube, or BT Sport Showcase TV channel. BT Sport cites the fact that they are serious about making sports more accessible to the public.

ESPN released their second annual World Fame 100 rankings this week. ESPN’s director of analytics, Ben Alamar, created a formula that combines athlete’s endorsements, social media presence, and quantity of internet searches to construct the list. The top 5 in order is; Cristiano Ronaldo, LeBron James, Lionel Messi, Roger Federer, and Phil Mickelson.