Snack Social Summary #126

Snack Social Summary #126

 

Facebook launched ‘Messenger Day’ this week, an alternative to Snapchat and Instagram stories. The concept is exactly the same: Messenger Day stories are a collection of photos and videos that can be shared with friends and followers, and after 24hours they disappear. Facebook is hoping that by introducing Messenger Day stories, it will be able to spark even more conversations between friends on messenger.

 

This week also saw the BBC extend its broadcasting agreement with The Masters, a deal which marks 50 years since the BBC first covered action from the golf event. The agreement includes highlights of the opening two rounds as well as Saturday and Sunday coverage at the Augusta National Golf Club. The Masters will take place between the 6-9 April, with media spanning over TV, Digital and Radio.

 

Oculus has introduced live streaming straight from Gear VR directly to Facebook, allowing you to stream your experience to your friends and followers by simply clicking the “live stream to Facebook” function. As well as live streaming, Oculus Events was also announced, a new feature that makes it easier to find friends and jump into an experience together in VR.

 

In an interesting move in the US sports market, Facebook has announced it will be broadcasting at least 22 MLS games this season. The broadcasts will include Facebook-specific commentary, along with interactive graphics, fan Q&As and polling features, allowing viewers to engage directly with the commentators.