Scroll to top

Snack Social Summary-Twitter places Periscope in the “Top Trends” section of Europe, L’Oreal’s Valentines Day Snapchat filter, and the controversy surrounding Spurs’ new stadium naming rights


Jodie Cormack - 17th February 2017 - 0 comments

Twitter is adding live Periscope videos to its top trends sections of the explore tab. Using the explore function, users will have full access to the Periscopes features. These include the ability to interact, heart, comment on, and Retweet, these videos out to their followers.

To celebrate Valentine’s Day this week, L’Oréal created a sponsored lens on Snapchat which applied bright coloured lipstick to users’ videos. As well as the range of colour options to scroll through, the lens overlaid a graphic of eyeliner on users’ snaps.

Tottenham Hotspurs are planning a £400m deal for the naming rights to their new stadium. Daniel Levy, the club’s Chairman, has stated that they are aiming to raise upwards of £400m from the partnership deal. Tottenham are hoping that the naming rights partner will help bankroll the £750m new stadium cost.

Snapchat have signed a deal with A + E Networks to bring a weekly, eight-part unscripted reality series called Second Chance directly to the platform. The Second Chance series is about breakups where couples reunite to go through the problems that caused their split. Snapchat has recently signed deals with other networks including E- Entertainment and broadcasting companies such as BBC, but this reality series is a first for the network.

 

Related posts