Snack Media help Heineken and West Ham activate initiative

Snack Media help Heineken and West Ham activate initiative

Premium drinks brand Heineken and West Ham United have teamed up to offer Hammers fans an enhanced London Stadium experience for the remainder of the current season.

Over four home games, a new initiative named HAMMERHEADS will give fans the chance to win a number of prizes by pairing up to complete as many headers as possible.

This experience will be available outside London Stadium on 11th Feb vs. West Brom, 18th March vs. Leicester City, 22nd April vs. Everton, and 13th May vs. Liverpool.

Pairs will get three attempts to get as many headers as possible. The pair with the highest score at the end of the four dates will be entered for a chance to win signed West Ham merchandise, Heineken VIP access or the chance to play on the London Stadium pitch at the start of the 2017/2018 season.

This initiative was conceived by Snack Media, which will also execute the activation on-site. With the help of key West Ham influencers, Snack Media and Heineken will be able to reach a wider fan base through this unique engaging event.

Snack Media is a leading independent sports digital media company with over 20 million sports fans. Through engagement strategies, Snack Media creates authentic connections between brands and fans. More information about this event as well as terms and conditions can be found at Hammer-Heads.co.uk.