One in six people within a target audience are seeing a campaign on Facebook and not on TV
Facebook helps TV ads reach an additional 5% of the population ignored by the average campaign https://t.co/AjCTCvYKX4 pic.twitter.com/3TaYGPgjFt
— The Drum (@TheDrum) October 26, 2016
A recent study found Facebook helps TV ads reach an additional 5% of the population. Research showed that among a target audience, reach rose to 16%, meaning one is six people are seeing campaigns on Facebook, not on TV. Social media is a powerful tool for marketers, and these results demonstrate the need for an integrated media plan to engage with the highest percentage of audience members.
‘Go Insta’ may be the latest in live video
Is Instagram about to "Go Insta" with LIVE video broadcasting? https://t.co/pUVoFMMP6V
— We are Social Media (@WeRSM) October 27, 2016
In a further push towards video sharing, Instagram is reportedly testing ‘Go Insta,’ a feature that allows live video streaming. This isn’t surprising coming from the Facebook-owned platform, as Facebook itself has been heavily pushing Live video. The news comes one week after Instagram announced Stories would now be available in the Explore tab, a move showing the company believes video is the future.
Snapchat fuels rumours of plans for original TV content
Does Snapchat want to replace your TV? Job listing hints at original programming plans https://t.co/wwBRDHxBPu pic.twitter.com/k4X3EP875z
— The Drum (@TheDrum) October 25, 2016
Snapchat’s job listing looking for development managers for “original shows” to create and produce scripted and unscripted programming has revived beliefs that the messaging app is looking to make a splash with its own TV content. Late last month, the company rebranded as Snap Inc., with the ambition to be more than a singular app. With 150 million global users, this feature could allow Snapchat to change the TV field as we know it.
It’s goodbye to Vine
Twitter is shutting down Vine https://t.co/GvYdEz4wko
— TechCrunch (@TechCrunch) October 28, 2016
Just three years after buying the short-form video app, Twitter announced its shutting down Vine. In an official statement, the social media platform announced that despite discontinuing the mobile app, Vines will still be available to watch via the app and website. There’s no word on how long these videos will remain viewable, but Twitter says users will be notified before any changes are made.