Read receipts have come to Twitter! There are mixed opinions as to whether this is what the users want (over the craved after ‘edit’ button), but Twitter has delivered. A blue tick will appear next to messages that have been read by recipients – will this be a turning point for brand DM strategies?
https://twitter.com/twitter/status/773913816740409345
First there was Instagram stories, now Facebook have gone up against Snapchat again this week. The platform will be launching instant video on messenger, which will allow it to keep up with Snapchat’. Facebook announced in a blog post, saying “With Instant Video, you can bring your conversations to life in the most authentic way — seamlessly and instantly.”
ICYMI: Facebook takes aim at Snapchat with Instant Video on Messenger https://t.co/ttHwwGE0Cd pic.twitter.com/sB17bh6YLu
— The Drum (@TheDrum) September 6, 2016
Snapchat is adjusting its live stories to focus on larger live events, instead of the local stories. Snapchat currently covers New York Fashion Week, and previously supported the Superbowl and U.S Open – it therefore makes sense for the platform to focus on these seemingly larger revenue streams.
.@Snapchat cuts local stories in strategy shift to live event coverage https://t.co/WnQBi6FktI pic.twitter.com/ZeeEbbnoqG
— Ad Age (@adage) September 8, 2016
Mini has launched its new ‘fast forward’ campaign which focuses on fast forwarding social video. The idea being you can fast forward any video, in the same way a Mini Cooper S can accelerate. Fast-Forward is simply a Google Chrome extension that you can download to fast forward any social, or online video by simply hitting S on your keyboard – easy!
