Snapchat doing the business for NatGeo
As well as being the number 1 media brand on Instagram, National Geographic have revealed they are running an increasingly profitable ship on rival social media platform Snapchat.
Speaking at FIPP Asia, the director of International magazine publishing at National Geographic Partners, Ariel Deiaco-Lohr, said, “Snapchat is now one of our key revenue drivers on social media,” adding, “Our Snapchat audience wants things that are fun and exciting, a hit of inspiration and fun facts.”
With young audiences getting involved with social issues and environmental efforts all over the world, it is no wonder that the National Geographic is resonating so well with Snapchat’s young demographic.
National Geographic reveals Snapchat is already one of its key social media revenue drivers https://t.co/PoTdexYBqf pic.twitter.com/akyMRvNn8D
— The Drum (@TheDrum) September 30, 2016
Periscope lining up charm offensive for top broadcasters
Similar to the recently-launched YouTube Heroes initiative, Periscope has announced the imminent arrival of its own VIP program.
Those ranked as VIP (to be ranked in gold, silver and bronze tiers) will be given access to special benefits such as extra collaboration opportunities and additional tools to engage their audience even further.
#Periscope VIP program on its way for top broadcasters: https://t.co/v7TM2HIWFz
— Snack Media (@snackmedia) September 29, 2016
Snapchat becomes Snap Inc.
We’re now a part of @Snap! https://t.co/xnHuFaGDT8
— Snapchat (@Snapchat) September 24, 2016
With this low-key announcement, Snapchat announced its newly-created parent group Snap Inc., whose first physical product will be the Spectacles glasses also announced for the first time this week.
With the average user now spending 20-30 minutes each day on the app, Snapchat is becoming more and more influential. Snapchat CSO explained the rebrand as a move to reflect just that: “We rebranded our company to Snap Inc. because we are bigger than just one app.
“Snap Inc. is a camera company—we believe that reinventing the camera represents our greatest opportunity to improve the way people live and communicate,” he said.
Snapchat unleashes Snap to Unlock ad format
You can scan more than just your friend's profiles now on @snapchat. Brands are starting promotional QR codes promos https://t.co/s8JnZviiSV pic.twitter.com/etRILmKfLe
— Grey (@greygroup) September 29, 2016
It looks like you’re about to see these cryptic codes popping up all around you on your commute. QR codes might have flopped and disappeared largely without a trace, but Snapchat believe they are onto a winner with this new interpretation – the thinking being that Snapchat is already downloaded on millions of people’s phones where the old QR scanning apps were not.
(The above is an ad for The Girl on The Train, in case you’re wondering!)
