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Snack Social Summary-Instagram launches Snapchat style stories and filtering comments, and ads on Facebook live


Germain Massoué - 5th August 2016 - 0 comments

Instagram launches Snapchat-style Stories

Instagram launches Stories, a new feature that permits the user to share their daily story via the photo sharing app. Instagram is keen to capture the young audience to which Snapchat is very popular. The service for sharing photos and videos announced Instagram Stories. This is a new feature that “lets you share every moment of your day”.

It may be customised by the user, enriched text, emoticons and drawings with editing tools. But above all, this content will disappear after 24 hours just like Snapchat. The Stories of people you follow appear in a bar at the top of your feed. When there is something new to see, their profile pictures will be surrounded by a coloured circle.

Snapchat Geostickers

Snapchat is upgrading its stickers — again. The latest additions, however, will only be available to some users, at least for now. That’s because the company is introducing new location-specific stickers that are available in 10 cities. The stickers look identical to the app’s other stickers, which rolled out during the app’s massive chat revamp earlier this year. The Geostickers are available to customers within the cities they symbolise.

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Filter your comments on Instagram

Instagram is empowering its users to crack down on bullying and harassment. Instagram users will be able to filter out negative comments on their posts or turn off comments entirely. The feature is expected to roll out to high profile accounts first, and then to the general public as it’s tested and improved.

“We have slowly begun to offer accounts with high volume comment threads the option to moderate their comment experience,” said Instagram’s head of public policy, Nicky Jackson Colaco, in a statement to The Post. “As we learn, we look forward to improving the comment experience for our broader community.”

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Mid-roll ads on Facebook Live

Facebook has started running tests of mid-roll video ads inside live video broadcasts from top publishing partners. These are Facebook’s first ads that get served directly inside videos on the social network. The ads are eligible to appear five minutes into a broadcast, and they last up to 15 seconds or shorter. Sources say Facebook told advertisers that the video ads would run among promoted video campaigns already running on the platform, but some brands could opt out of having their ads appear during live broadcasts.

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Germain Massoué

Social Media intern at Snack Media

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