This week Starbucks UK celebrated the return of the red cup by becoming the second company behind Coca-Cola to roll out a ‘hashflag emoji’ on Twitter. These ‘hashflags’ have become increasingly common to celebrate worldwide events (ie; the Premier League, the Rugby World Cup and the UEFA Champions League).
And don’t expect it to stop now with companies constantly seeking to increase their brand awareness.
Oh hello, #RedCups Welcome back. pic.twitter.com/eHfllRdLDt
— Starbucks UK (@StarbucksUK) November 3, 2015
In one of the biggest changes to social media since Snapchat introduced their face-morphing feature, Twitter made a fundamental change to its platform. Yes, we’re referring to hearts taking the place of stars, so Favourites become Likes.
We’re all asking why?!
Twitter wanted to make its platform easier and more rewarding to use (Twitter blog). The star confused and perplexed. But in marketing speak, it makes a little bit more sense with the love heart symbol resonating across languages, cultures and time zones.
For more details, we dealt with this subject in our blog
https://twitter.com/twitter/status/661558661131558915
The verdict was told by you. And it was a resounding negative
There's only one question we can ask today! #hearts #stars
— Snack Media (@snackmedia) November 3, 2015
An ambulance for your smarphone? As ridiculous as it may sound, it’s here!
Belgium-based Smartphone repairer M-lab launched an advertisement promoting its service. The idea? The installation of several alarms in the city accessible for smartphone users who break their phone. Then, a mini ambulance comes to take your smartphone to a M-Lab shop where it will be repaired.
A novel idea, yes. But would it work in somewhere like London? We’ll let you be the judge of that.
On Thursday, Facebook revealed its third quarter results for 2015 and some very impressive numbers accompanied the announcement. Scratch that… Very very impressive
One in seven use Facebook daily, 1,55 billion active monthly users, 8 billion video views each day, a revenue of $4,5 billion… the list goes on. And it continues what has been a very good period for the social media platform with its brand awareness going through the roof.
Facebook Q3 2015 Results: 1 in 7 use @facebook daily. Find more here https://t.co/FfYDlQbN9i #socialmedia pic.twitter.com/7eG1Nz5euu
— Snack Media (@snackmedia) November 5, 2015
Snapchat has hailed in a new era for social networks with other platforms looking to emulate the Snapchat story feature. It was a huge hit last weekend as part of social media’s coverage of Halloween and Twitter are looking to join the party with their Twitter Moments feature. Instagram also launched a curated feed around events. Snapchat have seemed to strike gold!
Instagram launches a curated feed around events, starting with Halloween https://t.co/kHqtBCPx1d
— TechCrunch (@TechCrunch) November 2, 2015
