Black Friday has quickly become one of the major retail events of the year. And while it is still probably just trumped by Boxing Day in terms of its reputation for having great retail deals, the day has become an event to officially mark the beginning of the Christmas shopping season.
For a couple of years, this shopping trend has been spreading across the world and it has, subsequently, been picked up on social media. Like any big event, it offers huge opportunity to gauge how brands use their social media to engage with their consumers.
Here is the pick of the best social media content from #BlackFriday.
#BlackFriday shopping got us like pic.twitter.com/l2lElD8a4D
— Forever 21 (@Forever21) November 27, 2015
All week, Amazon took the Black Friday lead on social media. Videos, humourous memes, cats… If you’re on social media, you would have most likely clicked on at least one Amazon link.
Set your alarms for Friday, and let the deals come to you. #BlackFriday https://t.co/wwF1Fs6aeW pic.twitter.com/9hbpZpqbUJ
— Amazon (@amazon) November 25, 2015
It's Black Friday Deals Week. So, sit back and let the deals come to you: https://t.co/SU0ZEbgAwohttps://t.co/FZUDPQ1HoY
— Amazon (@amazon) November 25, 2015
All of our #BlackFriday deals come with a cat bed* https://t.co/Whg01Mjmt0
*According to cats. It's actually a box. pic.twitter.com/8sW83vrrB8
— Amazon.co.uk (@AmazonUK) November 26, 2015
For Amazon, it was all about the countdown. On the other hand, Primark was intent on outlining its cheap deals on offer every day.
For us, it's #BlackFriday all day, everyday! https://t.co/upBF8XLDz7 #Primark pic.twitter.com/8zrMmSozri
— Primark (@Primark) November 27, 2015
The principal rule at Black Friday is to wait in line.
A couple of brands played on that in their social content.
Nintendo invited consumers to take the queue with Mario himself.
Waiting in line for Nintendo’s #BlackFriday deals > waiting to get your kart’s oil changed. pic.twitter.com/VvFEL7iLvd
— Nintendo of America (@NintendoAmerica) November 27, 2015
With Mario or not, Dodge reminded consumers to wait in the right queue – something that seems so very British.
Make sure you’re waiting in the right line this #BlackFriday. pic.twitter.com/Fsq0DjgMFQ
— Dodge (@Dodge) November 27, 2015
And for a brand that would have had absolutely nothing to offer on Black Friday considering it’s not an electronics or a clothing store, Burger King jumped on the craze.
To the guys waiting in line at our door: we think you have us confused with someone else. #BlackFriday
— Burger King (@BurgerKing) November 27, 2015
Everyone was getting on board which indicates how big Black Friday has actually become.
That moment when a new sale is announced on #BlackFriday. pic.twitter.com/qh45RgApgl
— DreamWorks Animation (@Dreamworks) November 27, 2015
Some other brands who perhaps recognised that they wouldn’t benefit from the event like other brands would, put their own spin on the day and invited you to spend your time outside stores.
According to Nissan, Black Friday is the perfect moment to be on the road.
When the stores are full, the roads are empty. #BlackFriday pic.twitter.com/5uGaXNCo0i
— Nissan (@NissanUSA) November 27, 2015
Or leave the shopping to the wives and girlfriends – Wild Turkey were very clever in their approach.
Standing in lines is for the birds. #BlackFriday pic.twitter.com/9iJyvCKMiq
— Wild Turkey (@WildTurkey) November 27, 2015
Some even tried to start a trend on their own
Make this the last line you stand in today. Turn #BlackFriday into #FiestaFriday pic.twitter.com/4k7DZhvMVo
— The RITAS (@TheRITAS) November 27, 2015
Finally and it’s not often that this would be the case but the best social #BlackFriday content is attributed to a football club with Manchester City paying tribute to this enraged fan whilst also paying homage to the event that is Black Friday.
When you realise that £100 blender you bought last week is in the #BlackFriday sale… pic.twitter.com/hSeXOF2Erk
— Manchester City (@ManCity) November 27, 2015
