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Snack Social Summary- YouTube to broadcast Copa Del Rey, Burberry becomes first fashion brand to communicate through SnapChat, and the live Twitter campaign for the World Series


Adrien Danjou - 30th October 2015 - 0 comments

Great news in the “Social Media Sports” world, YouTube is a new broadcaster of Copa del Rey in Spain. All games (except the final) will be streamed on YouTube in 17 countries around the world. After the FIA Formula E streaming on Facebook, now an entire football tournament on YouTube. Is social media the future for sports broadcasting?

https://www.youtube.com/watch?v=wnRXOeIZPpc&feature=youtu.be

Last Thursday, Burberry became the first fashion brand to use Snapchat for communication. Indeed, the brand gave access to Snapchat users to its Spring 2016 campaign photoshoot. Snapchat looks set to be used more and more by brands – we like it!

https://twitter.com/Burberry/status/657241743415484416

Twitter goes head-to-head with Snapchat. To promote its new service, Moments, Twitter launched a TV campaign in the USA this week in line with the World Series. Challenge on!

“Face the Future Arena created by Zidane and adidas”- to prepare for the UEFA EURO 2016, adidas, a major partner, and Zinedine Zidane are organising a mid-November football event in an arena with 50 000 fans, 100% digital! Virtual applauses, virtual cries… We can’t wait to see the final result!

To conclude, this weekend is the start of #Movember2015. Ready to grow a mustache in November?

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Adrien Danjou

Adrien is a French social media intern at Snack Media, and is a regular contributor to the blog. Follow him on Twitter: @Adrien_DH

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