Twitter is launching a new calendar of major live events which will allow brands to react in real-time…ahead of time.
Starting today, advertisers can use our event targeting tools to discover & align with big moments around the world https://t.co/wV5J5Pk3lB
— Marketing (@Marketing) July 23, 2015
Facebook is now letting users restrict who views their videos based on age and gender. Will this change the content we see coming through our newsfeed?
Facebook now lets you restrict who views videos by age and gender – http://t.co/9C9XJyfQYv
— Click.Click.Click (@clickclickclick) July 22, 2015
London Fire Brigade made a slight faux pas this week when reacting on Twitter to an incident they attended in Shoreditch. After receiving a backlash from their followers, the account apologised for being insensitive:
#Shoreditch restaurant blaze early this morning. Thankfully no hipsters were injured http://t.co/LszKAKTpbz pic.twitter.com/6cZPoYZRat
— London Fire Brigade (@LondonFire) July 19, 2015
YouTube had already started doing 360 degree videos (see here) – now they are launching 360 degree ads available on Android, iOS and Chrome. Will this increase popularity in advertising on the platform?
YouTube will now show 360-degree video ads http://t.co/8hQuFfCEvV pic.twitter.com/SKJYfSTvda
— TNW (@thenextweb) July 23, 2015
We have all jumped on the emoji bandwagon recently so what better way to celebrate this than to have #WorldEmojiDay (there was even a webpage). The hashtag generated 271,000 mentions and brands did not miss a trick:
Here comes the smolder emoji. #WorldEmojiDay pic.twitter.com/3sSyhIwfWw
— Disney (@Disney) July 18, 2015
Happy #WorldEmojiDay! We’re celebrating with a little bit of 🎉, some 🎊 and a whole lot of 🎆! pic.twitter.com/EE8sszFyZv
— Android (@Android) July 17, 2015
There are no words… #WorldEmojiDay #CantHelpButSmile pic.twitter.com/7pNnJGBP2h
— Walkers Crisps (@walkers_crisps) July 17, 2015