Facebook got creative in the run up to the General Election and lit up the London Eye into a #GE2015 pie chart. The stunt came after new figures were released about their user engagement and the election campaign:
Facebook lights up London Eye into General Election pie chart
http://t.co/LjC1MU1aLb pic.twitter.com/jullYcDiwu
— The Drum (@TheDrum) May 2, 2015
In the meantime, other brands responded to the election campaign in a different type of engagement post:
Whoever you vote for today, just make sure you go out and vote. #ElectionDay pic.twitter.com/gVPaPwJhp5
— JUST EAT UK (@JustEatUK) May 7, 2015
#GE2015: The joy, relief and grief of candidates http://t.co/ZZK4dVLISy pic.twitter.com/fo3T30aWcC — The Telegraph (@Telegraph) May 8, 2015
When you're done at the Polling Station, get to the LOLLING Station.
Choose your pizza wisely.
#VotingMatters #IVoted pic.twitter.com/cKFp9ZHWFv
— Pizza Hut UK (@pizzahutuk) May 7, 2015
In the tech world – Snapchat caved to public demand and allowed companies the ability to annotate and snap branded content.
Snapchat revamps Discover tab, allows users to annotate and snap branded content http://t.co/cZixegRFVMpic.twitter.com/EwxjsTN0rR — RebelMouse (@RebelMouse) May 6, 2015
LinkedIn also added analytics to its system, allowing users to see who viewed the industry-specific posts
“Who’s Viewed Your Posts?” LinkedIn Adds Analytics To Its Publishing Platform http://t.co/QjGOLN48X9 by @ingridlunden — TechCrunch (@TechCrunch) May 7, 2015
Back at home – a very warm welcome to the Royal baby Charlotte Elizabeth Diana. The brands were first to react:
Let’s toast to the new royal arrival! #RaiseaToast #RoyalBaby pic.twitter.com/iBkVfgN464
— Warburtons (@Warburtons) May 2, 2015
She's here! Congratulations to The Duke and Duchess of Cambridge on their healthy baby girl. #RoyalBaby pic.twitter.com/H3yqqTg5vY
— British Airways (@British_Airways) May 2, 2015
Now the real #GameofThrones begins
#RoyalBaby pic.twitter.com/hI4A06ly5f
— The Sun (@TheSunNewspaper) May 3, 2015
