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Snack Media Social Summary-Instagram overtakes Twitter, a decrease in UK social media, and the most tweeted event in history


Mary Varney - 12th December 2014 - 0 comments

Instagram overtakes Twitter

Not only has Instagram followed Twitter’s lead and has now introduced verified badges for all celebrities, athletes and brands, but this week it has been announced that there are now over 300million users on Instagram.

The last numbers reported by Twitter claims it has 284 million monthly users.

Facebook revamps trending

Facebook is attempting to close the ‘real-time’ gap with Twitter by expanding its trending portal. The feature will now be available on mobile and will be broken down in to five sections showing different slices of conversation, ranging from a live feed from around the world to what your friends and network are saying.

 

UK Social Media use has dropped by a tenth in 2014, says Ofcom

In an online survey of 9,065 consumers from nine different countries, Ofcom have reported a 9% drop in social media use among adults. However, social media still remains the most popular internet activity.

 

World Cup 2014 – the most tweeted event in  history

Brazil’s 7-1 defeat at the hands of Germany has also been announced as the most tweeted sporting event in history.

Spotify launches social network music chart

Available on mobile and tablet, Spotify has launched a new tool so users can see what their connections are listening to and what the top tracks are in their network.

Author avatar

Mary Varney

Mary is a Senior Account Manager at Snack Media. Follow her on Twitter @varns_social

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