Snack Media Social Summary #14

Snack Media Social Summary #14

Unhappy Black Friday shoppers take to social media

This time last week, shoppers were running up and down high streets, and scouring all corners of the internet for the best ‘Black Friday’ deals. The mad rush to bag those bargains in time for Christmas, saw only 1% of conversations regarding parcel deliveries on social media were positive.

Following the analysis of 65,000 Twitter conversations in the UK, 39% were negative with 16% failing to receive their parcel whilst 6% were unhappy with the condition of the item they received.

Twitter set to improve reporting and blocking procedures

The social media network will now make it easier for people to report and/or block users by reducing the amount of information that needs to be inputted when filling in the report form.

KFC launch Christmas-themed social campaign

Fast-food joint KFC are getting into the Christmas spirit with their advert ‘The Boy Who Learnt To Share’ – the story of a six-and-a-half-year-old boy who learns the joy of sharing at Christmas.

Using the hashtag #KFCSharesies, users can engage and converse on the hashtag to potentially win gifts they can share with family and friends this Christmas.

Rest in Peace, Phillip Hughes

Following the tragic news of the passing of Australian cricketer Phillip Hughes, people took to Twitter to pay their respects.

Internet trolls beware!

Crown Office have released new rules and regulations in an attempt to clarify what types of content and messages break the law. Lord Advocate Frank Mulholland summed things up by saying: “If it would be illegal to say it on the street, it is illegal to say it online.”