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Accident Advice Helpline Cleverly Avoids Google Whirlpool


Mary Varney - 28th October 2013 - 0 comments

126949143SEO is something we are all becoming increasingly more aware of. If it is not used correctly it becomes very easy for companies and content to get lost in the ever-growing whirlwind that is Google. In order to stay in the game companies are finding it necessary to produce new, fresh and genuine content on a daily basis. For some companies, that it easier said than done.

Accident claims doesn’t sound very exciting – in fact the first thing I think of when I hear the phrase accident helpline is ‘no win, no fee’. I don’t even know what that means but thanks to the numerous adverts on air, it’s always going to be engraved on my brain. Part of me hopes that I have an accident just so this tiny bit of knowledge will at some point come in handy.

However, they’re not all stuffy offices that are so out of touch with the real world it’s hard to believe that they could actually help you if you had an accident. Recently Accident Advice Helpline have started blogging daily from giving you advice, ‘how to’ help and any extra information that may be useful when you need to ‘make a claim’!

How creative can you be though around one topic? We’re talking about creating over 2000 different blogs about an accident helpline alone. After thinking about it overnight, I thought of about twenty. None of them particularly interesting, but they were all the necessary things that I felt people needed to be aware of. However, just producing twenty blogs would see Accident Helpline fade away in terms of SEO, by producing two hundred blogs they would still get lost. Luckily, our writers are much more creative and here are some of the titles they came up with, and for those of us, who are fortunate to still be accident-free, they can certainly provide some hilarity:

‘Developing a relationship with my solicitor’

It sounds like something that has come straight out of Casualty and been re-written in a solicitor’s office! I’m sure it is not quite as dramatic as we are made to believe by the title…

‘Can I claim for getting sunburnt on holiday?’

Before you read this and go, “Have I missed something here, you can claim money for getting sunburnt on holiday? I better start gathering evidence in the form of holiday photos’, the answer is no. No, you cannot claim for getting sunburnt on holiday. Who would be sued? The sun?

‘What happens if I am at fault?’

You’re not going to get any money, simple. You can’t claim money from yourself so don’t waste your time trying!

‘I drove into an unlit skip at night – can I claim?’

We’ve all done it. Well, we haven’t all done it but I can imagine it would cause quite a few nasty accidents if you did. Next time, put your lights on and don’t drive into the big thing at the side of the road?

In short, content is king. Daily fresh content is mandatory to stay ahead of your competitors.

If you have any content needs please contact our Content Team on taylor@snack-media.com

Author avatar

Mary Varney

Mary is a Senior Account Manager at Snack Media. Follow her on Twitter @varns_social

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