Client: A leading online music trading site.
What they do: They pioneered a new way for people to make cash from their old CDs, DVDs and video games should they decide to digitise their collection.
Why they came to us: The client wanted to promote their service through bespoke advertorials, encouraging people to consider the benefits of digitising their music collection.
What we did for them: We devised features that were objectively written with the client’s goals in mind to set briefs.
What were the results: Increased brand awareness for the client and helping to inform and persuade potential customers.
Digitising your music collection: Why you should give nostalgia the boot
All those CDs on your shelf take up a lot of space and with the ease of which music is available digitally these days, it’s unsurprising that many people are selling those shiny discs of theirs. Just as people shifted from vinyl to cassettes, more people are downloading their music – but why should we get rid of all our fully-formed albums and singles and replace them with songs stored on a hard drive?
With our homes being filled with increasing quantities of ‘stuff’, space-saving ideas are at a premium, and what better way to de-clutter your home than joining the digital revolution? Sticking your music collection on your computer, you can have a huge library of songs and albums that are easily searched by name, artist and genre at your fingertips.
If you are a bit of a party animal then digitising your music collection is the perfect way to get people dancing, enabling you and others to make playlists, change the song whenever you like and have everything in one handy place. This is even more important for DJs who can now just carry around their laptop rather than a huge collection of hefty vinyl records.
The same goes for DVDs, which actually take up more room than CDs, and seeing as your film collection can also be added to a hard drive you can now enjoy Jurassic Park or Anchorman whenever and wherever you are at the click of a mouse!
There’s also no chance of your online collection being damaged, scratched or fed through the cat flap by a small child, so by converting all your music and films into digital format you can ensure you’ll never lose that first press of Culture Club’s Karma Chameleon (oh, the memories!).
Everything can be stored safely and for free, meaning you spend less time organising your collection alphabetically and more time enjoying the reason you bought them! Cloud storage sees your music speedily stored in the ether rather than on your computer, so if your laptop crashes (which they inevitably do), your music will be safely tucked up in the cloud, ready to be used on your next overpriced and short-lived device.
This also means that as long as you have Internet access, you can get to your music wherever you are in the world. If you want to share a playlist with your friends, it’s no longer a case of trying to fit the track listing on a cassette or laboriously stopping and starting the radio to capture your favourite tunes.
If having access to your music in any room in your house is more your bag, then a home server will enable you to listen to Meatloaf in the bath or Justin Bieber in the garden through whichever source is nearest.
As long as you label all your music correctly when digitising (most services will do this for you via an online collection but some will need to be added manually) and the genres are all spot on, then searching for the perfect mood-setting track will be a breeze.
Selling your old CDs, tapes and vinyl is a great way to save space and drag your music collection kicking in screaming into the 21st century. Your music is then safe, easily accessible and ready to be enjoyed whenever – any discerning music fan would be crazy not to do it!
